Back in the Saddle Again-A New Direction for the New Year
Frost Grape Scarfette - $22.00
15 1/4" Long X 4 1/4" Wide
I was able to get my pictures to upload on this laptop and have been thinking about ways that I can sell more frequently, and I noticed that items such as hats, scarves, and scarfettes seem to be selling very well on Etsy.
Although Christmas has passed the cold weather will be around for several more months, so I figured I'd make use of it and make some of these wearable items and list them in my shop. I used to knit and crochet years ago but then didn't continue with it once I chose jewelry as my main medium to make and sell for my business.
If it's one thing I know it's that you never can be too sure of your product, as alot of the reasons that dictate marketability are out of an artist's control. You can make the most beautiful, unique, and even affordable product and today it might be hot and tomorrow in an instant the bottom could fall out and it will just sit there collecting dust.
In this depressed economy especially, business owners must adjust and adapt their business plans in order to survive.
I have learned a few useful pieces of information in the past few months.
1) The more necessary a product is the more likely it is to sell in a bad economy
2) Those supply stores that are continuing to do well despite the bad economy are those selling transparent faceted stones, diamond beads, and rough stones.
The agate and Jaspers in my supply store did not do near as well as I expected. Probably if I'd had Ocean Jasper that would move, but this seems to be one of the few exceptions to the rule. Finding a ready source however, has proved problematic. For those of you interested in Ocean Jasper I am working on getting one of my wholesale suppliers to work something out with a cutting plant in Madagascar where it is mined along the shoreline at low-tide.
Selling diamond beads is a longer-term goal, but carrying some of the other blingy stuff is feasible in the near future.
Carmella is almost out of her non-allergenic prescription dog food and the total vet bill seems to be hovering around $3,000 regardless of what I do. Donations for her expenses have completely come to a standstill as well in recent months, as have the blog ads.
If you are looking for a good inexpensive way to advertise these are $5.00 each and your little banner stays on my sidebar until it gets bumped by overflow (and those whose ads are there now have gotten quite alot of bang for their buck!)
If you are not in themarket for advertising please give this link to others you know who might be and suggest it to them. One thing I can say is that the number of followers and the traffic to this blog has really grown! That means you or others who advertise on it will be very visible!
If you read this blog please leave a comment at least every once in awhile. I always appreciate knowing that people are interested in the content and enjoy reading here, if they've seen my shop, like an item, what they like about it, etc. It is an artist's life-blood to know that their work is bringing others joy and that they have touched the viewer.
My free gift to the 90th buyer in my finished jewelry shop is still available and if you purchase my outerwear that counts as well. I just heard on the evening news that despite the economy online sales have increased 15.5%, so maybe that's a sign that things will start improving for me and other artists.
How about a warm hat or neck warmer? If you prefer a different color I have more to come, but this color is quite versatile with all the earthtones. I wanted something neutral but something more exciting than just a cream or brown.
Moss Hat - $40.00
6 1/4" high
features a lovely textured band
I am even considering making some leg warmers and knee warmers. I don't know if your knees get cold easily, but mine do. It's the strangest thing. Sometimes the rest of me will be warm enough but my knees and just above them are completely cold and I often wish I had something just to cover that part. As far as I know there is nothing commercially available just to cover the knees. Who knows, maybe more people have this problem than realize and I'll find a nitch market. If you are interested in some of these I would sure love to hear from you.
Wishing all my readers a happy and prosperous New Year!