Showing posts with label news story. Show all posts
Showing posts with label news story. Show all posts

Sunday, September 21, 2008

A Little News on Sunday


ABC news got back to me to let me know the process for submitting stories to three of their shows that do investigative reporting and human interest stories.

Here is their e-mail to me below:

"To submit a story idea to one of the ABC News shows listed below, write a single page letter including your name, phone number, and address. Include photocopies of backup information. On the outside of the envelope, write "Story Idea." If a producer is interested in your story, he/she will contact you.

Here are the show addresses:

20/20
147 Columbus Avenue
New York, NY 10023

Primetime
147 Columbus Avenue
New York, NY 10023

Nightline/This Week
1717 DeSales Street NW
Washington, DC 20036

World News With Charles Gibson
47 West 66th Street 2nd Floor
New York, NY 10023

Good Morning America
147 Columbus Avenue
New York, NY 10023

If you are submitting a Local news story: -Go to ABC.com -Go the very bottom of the screen and click on “LOCAL STATIONS” -Follow the instructions on the map to find the local station e-mail, website, address and phone number."

This gives me a few more shows' contact information I had not thought of in addition to the ones I already listed.

I need to contact Dr. Norwood tomorrow and ask if he'll write a letter certifying the positive results he's seen in her body after giving the first injection of NDV.

This story qualifies as both local and National; local because a local vet did the injection on Carmella, and National because the treatment was debeloped by a vet from California who now lives in Utah, and people as far away as the Phillipines have used it.

I also need to see if I can get the name of the vet in Alabama that uses the dog-based serum and see if she's willing to be interviewed, and Dr. Loubinar and possibly Venus's current vet in the Phillipines, and also possibly Daveyo's vet in Indonesia.

If anybody out there reading has a vet who has used either the shot of NDV (or Dr. Sears' dog-based serum) into the body or the injection into the Central Nervous System please contact me or have that vet contact me about sending a letter regarding their experiences with it in their private practice. I would like to gather as many such letters as I can to be fully prepared with supporting documents.

These news agencies will be more likely to do a story if they can get several letters from vets saying they've tried it and it worked.

Today I was really tired most of the day and needed to catch up on some sleep and continued to take it easy, but spent some quality time with Carmella throwing objects for her to fetch and then sat on the kitchen floor and petted her.
She falls pretty easily nowadays when going from a standing to lying down position or when stopping walking or running. Her right, front leg will just suddenly give out and she'll almost bump her nose on the ground. I've also noticed a few times her left, back leg jerking too. I hope the virus is not spreading to the other side of the brain now.

I really hope someone will do a big news story on her soon before this gets any worse. Carmella needs all the help she can get right now, and maybe this media coverage will help other dogs out there in need so that Distemper need not be a death sentence for them.

http://Giftbearer.etsy.com/

Saturday, September 20, 2008

Going Nationwide


To recap for any new readers who are just joining me, my puppy, Carmella, who I adopted from a local animal shelter has Distemper and has been cured of the virus in the body with Newcastle Disease Virus Vaccine, the LaSota strain (manufactured by Merial), a discovery made by Alson, Sears, DVM, but still needs an injection into the spinal canal in order to kill the virus in the brain and Central Nervous System. The second injection must be done directly into the spinal canal because NDV does not cross the blood-brain barrier from the body. While searching for a vet with the experience and willingness to work in the area called the Foramen Magnum (the area where spinal taps are done at the base of the skull), Carmella has developed myoclonic jerking, some incoordination in balance, and stiffness in her right front leg. This has gotten worse over the past month.

Each vet that refuses her the procedure who is capable of performing it allows the virus to continue to do further damage to the brain, and each day she waits brings her a little closer to paralysis, grand mal seizures, and ultimately, death.

One of the excuses used by a number of the vets I've asked has been that this is still "experimental", yet so far none are jumping on the bandwagon to advocate clinical trials and further study, even though there is quite alot of empirical evidence that it works. I would love it if some vet would read this blog and decide to go ahead and help her out of the kindness of his/her heart in spite of all this, but so far that hasn't happened.

In one of my previous posts, I outlined some of the National Veterinary Ethics Board regulations, and it is pretty clear that vets who may be afraid to try this for fear of liability have really nothing to fear, as the regulations would actually support them in doing it, thus saving a dog's life, removing suffering, and advancing the current understanding of a possible cure for Distemper.

The continued failure on the part of Veterinary Medicine to move forward on this discovery becomes a vicious cycle in which the treatment just sits there tabled until somebody takes up the mantle and does what is necessary to officially legitimize it. This leaves dogs like Carmella at a stalemate much as humans with deadly and thought to be incurable diseases are left out of luck when stem cell research is held up because of ominous, albeit unfounded fears and religeous beliefs regarding the "tampering" with nature or "God's plan".

Then there is the agenda of Big Pharma in which a potential cure for any disease threatens to make obsolete current "supportive care" drugs and procedures. Nevertheless, when a cure is on the horizon man is foolhardy to turn a blind eye to it. Even from a religeous standpoint, I don't believe that a loving God would provide us the brains and creativity to come up with this new science and not intend for us to make use of it. That just wouldn't make sense.

After sending out press releases to all local TV stations and to the Atlanta Journal and Constitution I decided this weekend not to wait any longer to hear back from them, but to go to the National media, so I sent out more of these to Frontline, Dateline, and asked for the story submission process for 20/20. The latter's webform was a little unclear as to how stories are submitted or decided upon, and it only allowed 500 characters. My press release was a little more than that, so I'll have to get more information as to where to send it in full so that they aren't left saying, "Huh? Where's the rest of the story."

If the local news picks this up that's fine too, but there's no guarantee that the one vet who finally steps up and volunteers to do this will even be located in Atlanta or in its surrounding suburbs, so I have to be prepared to look further than my own backyard.

Considering that I've probably asked 20 or 30 now in all and still none has agreed to it, the job may take someone so rare that that vet could be located anywhere in the US.

Although stories might not be harvested on the weekend, at least these first National news requests will be waiting for their producers and investigative reporters come Monday morning and they can hit the ground running. I just hope it will spark the interest of the right people and that I'll start getting phone calls next week sometime, as the number of news contacts made reaches critical mass. Maybe the more news agencies who receive it, the bigger it's chance of getting on the AP wire or sent around to various affilliates. I still need to look into how to submit my press release directly to the AP wire, as that will make this notification process alot easier.

If any of you out there reading work for a news media agency; print, TV, online, or radio, please see what you can do to have some influence and ask that they cover Carmella's story. If you would like to have me interviewed by your agency please leave a comment on my blog about how I can get in touch with you and I'll get you or the person doing the story my contact information. If you have an Etsy account and would like to contact me more privately about news coverage, their convo system is another way you can reach me and I can make contact with you or your "people".

This morning Carmella woke up as usual wanting to go out and go to the bathroom, and after she'd done that I let her lie on my bed for awhile. Amazingly she sayed there pretty well-behaved for about a half an hour before she got restless again and wanted to chew things, jump down onto the floor and get into mischief. I'm crossing my fingers that she will get over her restlessness and urge to chew up everything in her path. It was really nice to just have her curl up and keep me company while I looked through my supply catalogues and rested and watched TV. I woke up very fatigued this morning. I think my own autoimmune disease may be flaring up somewhat, so I had to kind of take it easy today. Just making myself lunch seemed like alot of work. I've had to take something for pain two nights in a row.

I plan on watching some comedy on TV tonight and to try to get a good night's sleep.

Carmella's paw seemed to be curling under this evening when I checked on her in addition to the usual jerking.

Earlier today I worked on training her for awhile. She is particularly good at fetching things I throw for her and is becoming more and more consistent in bringing them back each time. She still tries to chew on my pants leg but seems to be gradually doing that less. When I tell her to sit or to lie down she often stops at that moment.

I'm looking forward to ordering these rubber stamps I'm having custom-made, but I have so many designs that I've adapted to black and white that it might take a few days next week for the woman I'm communicating with to finish the proofs. Some of them will be round and some square or rectangular. I was looking through some supply catalogues for some very fine gemstone beads and high-end cabs to go with this new line. There's a bead show next Friday that I'm planning to go to to look for some of that stuff in-person and I also want to pick out some really nice oxidized chain for the necklaces and maybe bracelets.

Many thanks to all who have donated to Carmella, bought an ad here, and to the recent buyer who purchased my "Click Beetle" bracelet, and those who have posted supportive comments on my blog.

If you would like to help Carmella and haven't had the chance yet please use the donation button on the upper right of my blog, or purchase an ad in my "Top Spots" further down my sidebar, or you can start your holiday shopping early and purchase something from my Etsy store. Your help will allow me to pay down Carmella's vet bill more quickly and will help greatly if I end up having to take her out of town to get her treated.

Saturday, September 29, 2007

90 Features in 90 Days-Press Release

Get your art or fine craft featured 90 times in 90 days! Want to know how? Here’s the deal; post on Etsy’s messageboard on this thread; http://www.etsy.com/forums_thread.php?thread_id=5276160&page=1 (if you don’t have an account you can easily open a free buyer or seller account at http://etsy.com in order to post there), and agree to swap features with me and however many others also post on that thread there as you want. If you have either a blog or a website that you can use to post pictures and 1-2 paragraphs complete with link to that person’s online store on each feature you swap, you can do this! If not, and you would like to participate, you can easily start a simple and user-friendly blog by going to; https://www.blogger.com/start and set one up in a matter of just a few minutes. I was well into my 40’s before I ever knew what a blog was and I picked it up very quickly.

For those readers who don’t know me, my name is Pippit Carlington, owner and jewelry artist of Giftbearer, and Street Team Leader of The Art Jewelry Collective, a group of jewelry artists from Etsy who collaborate in our marketing efforts with the goal of educating the public about the value of art jewelry, supporting a living wage for jewelry artists, and upholding standards of high quality and innovation in the jewelry industry.

The 90 Features in 90 Days Challenge came about as a way to increase sales in my own business, but it occurred to me that the group and even others outside the AJC could utilize the same method to increase their number of sales, based on the law of averages. Just imagine being front page news every day until Christmas, the biggest gift-buying time of the year!

I figured if I could swap features with 90 people and do one feature per day between the time I get 90 participants and Christmas, that should create a large enough internet splash to have a noticeable impact on number of sales. The results of many blogs reciprocating, when combined, would be like advertising in a much bigger venue. The impact of such a marketing challenge will make whichever sellers do this extremely visible all over the web; the more people you swap with, the more visible both you and they are. You can also increase this exposure two-fold by linking to your feature stories.

The end result should eventually be increased sales because you have reached a larger number of potential buyers of your work, and because not all the participants are working in the same medium, there is great potential for cross-promotion, such as handbags with jewelry, or clothing with jewelry, and with only about 10 minutes a day invested in posting your features. So this holiday season not only raise a glass, why not raise your odds, and maybe even… your income!