Sunday, October 07, 2007

The Elements of Style

Dawn Brandt of ElementsbyDawn has been selling her jewelry on Etsy since August 7, 2006, and loves geometric shapes with texture and pattern in them. Looking at her work one can tell that she incorporates circles into a lot of what she does, from Chainmaille to hammered textured cuffs and sterling, copper, and fine silver disks, to using round beads and chain. Experts have said that the round form is a shape humans are naturally drawn to, so if this is any indicator Dawn’s future will be bright.

When asked what techniques she would like to learn she said, “I’d like to be able to add more color, and thus some more dimension to my designs. Enameling, resin, and Prismacolor colored pencil are a few of the materials I’d like to incorporate into my designs. I’ve dabbled with Prismacolor, but haven’t perfected the technique yet.” Dawn describes it as a technique that blends the traditional methods of painting on canvas and coloring/drawing on metal. There are two ways to accomplish the results. One involves sandblasting the metal to give it "tooth" (which is not the method she does), and the other uses gesso; the method she uses. Then to prevent the surface from weathering over time and the color from coming off she uses an acrylic sealer.

Dawn is currently working on a collection due for release in the Summer of 2008. It will feature colorful vintage glass, vintage Swarovski crystal, and vintage Lucite.

Among the trade magazines she subscribes to are The Crafts Report, Art Jewelry, and Art Calendar. The Crafts Report has many useful articles on the business of crafting, Art Jewelry Magazine helps keep her abreast on new techniques and emerging artists, and Art Calendar keeps informed on national and local arts and craft shows.

For anyone just starting out in the jewelry crafting business or even just thinking about transforming a hobby into a bona fide business, she recommends the book Marketing and Selling Your Handmade Jewelry by Viki Lareau. This easy to read book covers many of the basic aspects of starting out in the crafting business.

If metalsmithing is your interest, The Complete Metalsmith – Pro Version by Tim McCreight is invaluable!

The book Dawn is currently reading is, How to Photograph Absolutely Everything by Tom Ang. “I am hoping to improve my photography skills, as product photography can really help or hinder your success in an online environment.”

Dawn belongs to The Art Jewelry Collective, WIST (a local Wisconsin street team), and will be exhibiting at the ART vs CRAFT show on December 8th in Milwaukee.

This artist accepts Checks, Money Orders, and accepts credit cards through both PayPal and ProPay. She also sends out a quarterly newsletter for those customers who would like to be notified when new pieces are available for sale.

Be sure to check out her whole collection at

No comments: